Case Study
Athlete-Led Organization Case Study
UX Research Case Study
Project Context
Before creating a new brand for a purpose-driven organization,
I focused on one key step:
Understanding the current landscape.
This research explores how existing philanthropy platforms communicate trust, drive donations, and engage communities and where they fall short.
Understanding the problem deeply.
Objective
Analyze competitor UX patterns
Creating a Bold, Purpose-Driven Brand for an Athlete-Led Organization
UX Research Case Study
Creating a Bold, Purpose-Driven Brand for an Athlete-Led Organization
Before creating a new brand for a purpose-driven organization,
I focused on one key step:
